Start
Home feed
Activity detail
Activity analysis
Maps
Subscription — trial timeline
Record
Groups
Challenges
Club detail
Search athletes
You
Notifications
Subscription prompt
scroll to zoom · drag to pan · click a journey to trace it
Home feed
Activity feed with your weekly snapshot and friends' activities, each with route map, stats and achievements.
Activity detail
A run's route map with achievement pins, distance, pace, time, elevation and steps.
Activity analysis
Workout analysis: lap splits, flyover, best efforts, performance predictions and matched runs.
Maps
Global heatmap with route search, Length/Elevation/Surface/Difficulty filters, and Create Route.
Subscription — trial timeline
Create Route is gated: a free-trial timeline (today, 2 days before, in 30 days) with Start free trial.
Record
The record screen: sport selector, live stats (time, speed, distance), the Start button and route options.
Groups
Active / Challenges / Clubs tabs with events from your clubs and suggested clubs to join.
Challenges
Monthly challenges by sport with a featured elevation challenge and what's new to join.
Club detail
A club's header, member count, action row (Overview, Events, Activities, Stats) and member posts.
You
Your profile: Progress/Workouts/Activities tabs, weekly totals, a 12-week chart and the streak calendar.
Notifications
Activity notifications: club posts, streak reminders and kudos on your activities.
Search athletes
Find friends and clubs: search people, suggested athletes to follow, contacts and QR code.
Subscription prompt
A subscriber upsell sheet surfaced from an activity: subscriber-only stats and Start free trial.
Strava — UX map
Captured live from a physical iPhone by roving the App Store build via WebDriverAgent, then assembled into this flow map. 13 unique screens across 7 user journeys.
Journey recordings
Discover
3 screens
Feed & activity
The social core: scroll the home feed, open an activity's route and stats, and dig into its lap-by-lap analysis.
Discover
3 screens
Maps & routes
Explore the heatmap and route tools, hitting the subscription gate when creating a route.
Tracking
2 screens
Record a run
Open the recorder with its sport selector and live stats, ready to start a GPS activity.
Discover
4 screens
Clubs & challenges
The community side: browse Groups, join a monthly challenge, and open a running club.
Discover
2 screens
Find athletes
Search and follow other athletes and clubs.
Profile
3 screens
Profile & notifications
Your stats hub and the notifications inbox of kudos, streaks and club posts.
Scenario
2 screens
Go premium
Strava's subscription prompt surfaced from an activity.